Persistence has many benefits

I'm a great believer in one to one meetings and invest time in these regularly also encouraging my fellow Athena members and visitors to do likewise. But why?

Well at networking meetings and other events, there is often not the time to really get to grips with people's business in detail. In a one to one meeting over a coffee, lunch or drink, you get a chance to get to know the person's business; what kind of clients they are looking for; how you can help them and they of course,  can find out the same about you. We women also have the edge here of getting to know the person behind the business too so we get a real holistic picture and through this we, I believe, excel at building that relationship.

From this point, we may use services, hopefully will tell others and in some cases may have discovered a potential partner in some aspects of our business. Don't however always expect that it will all fall into place immediately.

In November attending a Cappucino Connections for the Athena City group I met Sasha Kader from Sakr Design Ltd and we hit it off really well. We both wanted to meet again but Christmas was getting in the way and we committed to a January date. Then in mid December I met Sasha again at another Athena event and we talked further. At this stage she was no longer a stranger and I felt I was truly starting to build this relationship so when we met for our one to one in January, I was there to really get clear about her business and had in mind being able to tell others about her and find her clients.  In this meeting we had no people distractions, no sound distractions and as she spoke I realised the breadth of her offering and her expertise and it became clear that not only was I now able to tell others about her but she was also a very serious contender as someone that could deliver the integrated service that I was looking for for MediaCoach

Today, Alan Stevens and I met with Sasha and are delighted to be working with her to develop the next stage of business.


The moral, well,  always invest the time and it will pay off. Will keep you posted as to how things develop. I know it's going to be a great experience.